Base on BaseYour Japan Market Partner

OVERSEAS BRANDS × JAPAN MARKET

Building the Japanese market for overseas brands.

From planning and import to crowdfunding, wholesale and retail — we act as your business partner in Japan, designing the full journey from market entry to lasting presence.

Base on Base — overseas brands in Japan

OVERVIEW

2020

Founded

Crowdfunding

Launches on Makuake and CAMPFIRE

From CF to Retail

E-commerce, wholesale, pop-ups and retail

WHAT WE DO

What we do

Importing a great product isn't enough to sell in Japan. We translate a brand's world into a form that reaches Japanese customers — without diluting it.

01

Market entry design

We design an entry strategy tailored to Japan — pricing, channels and launch method — and can start with crowdfunding to validate real demand.

02

In-house import, logistics & CS

Customs, domestic warehousing, fulfillment and customer support are all run in-house, so the brand can focus on the product.

03

Channel expansion

Own EC, marketplaces, wholesale, retail and pop-ups — we build a multi-channel presence so the brand takes root, not just a one-off sale.

BAGSMART

Launched in Japan

BAGSMART

We lead the Japanese launch of BAGSMART, a travel & gadget-organization brand balancing function and design — expanding step by step from crowdfunding to retail and wholesale.

See the BAGSMART launch

BRANDS

Brands we handle & support

PROJECTS

Selected projects

BAGSMART Japan Market Launch
BAGSMARTDistribution & Launch

BAGSMART Japan Market Launch

Starting from crowdfunding and expanding step by step to retail and wholesale — establishing the brand in Japan without diluting its identity.

Multiple products launched in Japan
Nationwide
Shipping

GET STARTED

Take the first step into Japan, together.

We tailor our proposal to each partner — overseas brands, and retail, wholesale and pop-up operators alike.

Let's start a conversation

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