CASE STUDY
BAGSMART
BAGSMART is a travel & gadget-organization brand balancing function with minimal design. Base on Base leads its Japanese market launch end to end.

About the brand
BAGSMART offers bags and organizers for travel, commuting and gadget storage. Built around the idea of carrying smarter, it is trusted by business travelers worldwide.
Launch highlights
Japan Market Development
From crowdfunding to retail
Travel & Business
Bags and organization products
Nationwide
Delivery and customer support
Our approach in Japan
Validate demand via crowdfunding
Each new model debuts in Japan through crowdfunding first — surfacing real demand while building an early fan base.
Expand to EC & retail sales
Validated products move to continuous sales on our own EC and major marketplaces, with reliable supply and support.
Wholesale, retail & pop-ups
Wholesale to select shops and retailers plus pop-up stores expand the chances to experience the brand in person.
Product lineup

DENSE 24L

Blast Pro 38L

DENSE 43L

Toiletry Bag
Wholesale & stocking inquiries for BAGSMART
We welcome wholesale and stocking inquiries from retailers and pop-up operators.